W. Turley Law needed stronger technical performance, local visibility, and AI search readiness across its legal service pages. The project combined Technical SEO, Local SEO, AEO, GEO, LLMO, structured data, on-page optimization, and page-speed improvements, helping organic traffic grow from 1,200 to 2,950 while achieving Top 3 Map Pack visibility.
W. Turley Law provides estate planning, business law, probate, and trust services. The project focused on fixing technical SEO problems, improving local search visibility, and preparing the website for AI-powered search platforms. Work included a full crawl audit, 404 and broken-link fixes, robots.txt and XML sitemap optimization, canonical corrections, internal linking improvements, heading restructuring, metadata optimization, and mobile performance enhancements. LocalBusiness, LegalService, FAQ, Review, and Organization schema were implemented to strengthen rich-result eligibility and entity understanding. Local SEO improvements covered Google Business Profile optimization, NAP consistency, geo-targeted content, and location-specific keywords. AEO and LLMO work added direct-answer content, FAQs, semantic segmentation, and AI-friendly service pages. Organic traffic increased from 1,200 to 2,950, CTR rose from 2.8% to 6.1%, indexed pages grew from 78 to 115, and key locations reached Top 3 Map Pack positions.
Book a free strategy call · See exactly what I'd do for your business
